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Posted on Sep 3, 2019 by admin

It doesn’t happen very often, but when it does - you get a sinking and deflated feeling when a client tells you that they’ve had very little or no response to their door drop campaign. The client will always look to blame distribution rather than the message, design or even targeting of the leaflet.  You can go back and forth all day about the delivery method and giving them reassurance that it went out. But normally the...
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Posted on Sep 3, 2019 by admin

Nowadays, it appears that the internet is everyone’s go-to tool for news, entertainment, advertising, and everything in between! With 3.3 billion global users of social media in 2018, Facebook recorded 50 million small businesses used the site to interact with their customers. This was mainly for the outreach capacity, but email marketing and door drops are still two of the best ways for businesses to contact the correct audience. Which...
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Posted on Jun 26, 2019 by admin

Direct Letterbox Marketing is thrilled to have been announced as Leaflet Distribution Company of the Year 2019 at the annual Corporate LiveWire Awards. The Corporate LiveWire Awards relies on its readership and contributors to nominate companies, products, services, and individuals who are deserving of recognition across their respected industry. DLM were put forward for its outstanding services, such as leaflet distribution , and was...
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Posted on Apr 29, 2019 by admin

Some people believed that the digital age was going to signal the death of print marketing. However, this is certainly not the case, with many sectors still benefitting from leaflets. Here, we will look at exactly why you should use a leaflet to cover your advertising needs: The cost Let’s face it — money talks! It doesn’t matter what sector you work in, you need to make sure your advertising campaign is successful, and...
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Posted on Mar 25, 2019 by barbie

Don’t just tell, make it sell! You’ve done all the hard work, designed an eye-catching leaflet, grabbed their attention and desire to interact with your product or service! But where’s the incentive?   Creating a call to action lets you know that you’ve had a response from a campaign! by leaving a call to action off a leaflet you are simply telling the targeted audience the information that might get...
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Posted on Mar 4, 2019 by barbie

Here at Direct Letterbox Marketing, we’re no stranger to the power of a few well-chosen words, and we’ve already spent a fair bit of time talking about how to use things like copy and typography to your advantage. You may not instantly think that the exact words you choose to place on a flyer would make too much of a difference, and the way that you place these words tends to receive even less publicity. However, as...
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Posted on Mar 4, 2019 by barbie

The purpose of advertising is the same across any platform. Whether it’s on the television, via a leaflet or on a billboard, the end goal is to gain custom for your product or service. Some people will claim that leaflet advertising specifically is part of a marketing strategy, while others say it’s part of the selling tactics. Either way, the idea is still to get a recipient interested in what is on offer.   In the...
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Posted on Jan 28, 2019 by barbie

If you’ve decided to promote your business or event using a leaflet, it’s important that you get it right first time. This will help you be cost and time-effective. More than likely, you’ll be printing a large quantity, so a simple error can have a huge impact on the production line and render your products unusable. Here, we will talk you through how you can create the best leaflet possible. The impact of print...
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Posted on Jan 18, 2019 by barbie

An attractive leaflet with a good message will give you credibility and help promote your business. Most companies will automatically assume that a leaflet has to be A5, with printing the possibilities can be endless and sizes can adapted to fit your message. When creating a leaflet, it must grab people’s attention and invoke their initial curiosity! This Can be done with a question, bold headlines, imagery, colours or the effective...
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Posted on Aug 17, 2015 by barbie

The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right. Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a wider audience and ultimately help you make those all important conversions. Here at Direct Letterbox...
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